In this article, we will help you understand the usefulness of chatbots on our social networks, especially on Facebook Messenger. To this end, we will talk about the importance of chatbots and how to create them.
Why create a Messenger chatbot?
Without a doubt, Facebook is the most used social network in the world. For this reason, it is very necessary for the user that you are to create a chatbot in order to be able to regulate your webpage and also to meet your partners, your customers and prospects.
Chatbots are actually conversation robots. They are most used in marketing, and therefore allow companies to easily communicate in an automated way with prospects or customers who visit a Facebook page.
Note that chatbots are able to understand natural language, and they easily answer questions asked by customers about the services and products offered by the company.
Similarly, chatbots are able to collect information by urging customers to share their opinions, their impressions, or to participate in a survey. They are available at any time 24/24 and help firms to save enough time.
How to create a Messenger chatbot?
In 2026, Facebook allowed companies to create a chatbot on their pages. The chatbot works through the Facebook Messenger application. It can be set up through Facebook's developer platform, unless you have coding knowledge or at the antipode a specific tool that simplifies the task.
The elements of chatbot creation fall under real artificial intelligences. These intelligences automate the customer relationship and free up the sales or customer support teams. Note that they are highly parameterized and can become a powerful business tool that generates a colossal volume of leads.
Considering that chatbots are a conversation tool between the customer and the company, they are soon enough considered indispensable for any company.