Importance of setting up a chat module for your site visitors

Importance of setting up a chat module for your site visitors

You have probably seen them, chatbots or online chats are present on more and more sites. Indeed, artificial intelligence now makes it possible to maintain a conversation with your Internet users, in a logical way, by simulating the responses that a human being would give. What is the difference between a chatbot and a traditional livechat ? How to set it up so that it is really useful for your activity ? Read everything in this sequel.

A strong ally in your customer relationship

Unlike a livechat, in which you are actually talking to another human, a chatbot is a robot that responds to you. So you wonder why not try this out ? Above all, chatbots will allow you to prepare automated answers to a whole host of standard questions. Their interest is to make your job easier and more efficient. Indeed, many of your Internet users will have similar questions and will not take the time to look in your FAQ. 

Chatbots will therefore allow you to filter out customers for whom contact with you is not essential. A chatbot will allow you to collect information on the behavior of visitors to your site, what they are looking for and who they are. By accompanying them during their purchase process, you will be able to see the recurring problems they may encounter, their interests, the way they navigate on your site, etc.

Define your objective and scenario in advance

To get the most out of your chatbot, it is important that you think carefully about your end goal and the organization of your messages. You can with a chatbot receive immediate answers to the most frequently asked questions. It's the most frequent case. You can receive notifications in the case of a blog or a news site, for example. 

You can ask your visitor if they would like to receive a notification of upcoming news on your site. They also allow you to offer your visitor to receive personalized discount codes, via the dialog box, on certain occasions of the year. You can accompany your visitors in their buying process with a chatbot by making suggestions based on their tastes, interests, etc.

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